As an Internet marketer, blogger or website operator, you are naturally interested in increasing traffic to your site. More traffic can result in a larger customer client base which can mean more revenue and profits for you over the long run.
One important method of increasing traffic is writing about the things that people are interested in and looking for relating to your particular niche. You do this through the use of keywords within your articles’ headlines and body, and you discover these keywords through what is known as keyword research.
Unfortunately, you will find conflicting advice about such research. Some advise you to target keywords that receive a certain amount of searches every month while others say that the deciding factor is how much competition a particular keyword has.
This latter is the longtail theory, which holds that although fewer people may be searching for a particular keyword, if it also has less competition, your chances of appearing on the critical first page of Google will be greatly increased.
One thing I should point out is that, while the term “keyword” implies a single word, in reality, a keyword can consist of multiple words or what might better be referred to as “keyphrases.”
The aforementioned “longtail keywords” fall into this category. Words entered as a string into the search engines will not only be used by those who know exactly what they are looking for but will tend to have less competition from other sites.
There are sites and services online that will provide you with lists of popular keywords and their approximate search count in line with any particular niche you care to target.
One of the most popular of these is Google’s Keyword Tool External, since it is not only provided by the world’s top search engine, but it is also free (but you’ll get more and better matches if you also sign up for a free Adwords account).
By sprinkling relevant keywords appropriately throughout your content, you will be better able to increase traffic to your website, since you will be writing about what people are looking for.
If you feel overwhelmed by the concept of keywords and keyword research, you can avail yourself of the services of a professional to develop an effective keyword marketing strategy for your website and online business.
The most important thing, however, is to build website content and articles that include meaningful keywords and phrases that are based on what people are actually looking for. This is the best way to increase your ranking and traffic to your website.
An effective Internet marketing campaign will be one that incorporates keywords and keyphrases effectively. This can result in both increased traffic and increased revenues for your online business.
Related articles
